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Analyzing a Data-Filled Journey
As any marketer can tell you, volume is not necessarily better; too much of even a good thing can be annoying. But high-quality, targeted marketing can boost consumer receptivity—and your bottom line....
View ArticleIf This Package Could Talk
Because I have family in Europe, I frequently send packages overseas. So I was fascinated to learn while researching and writing this issue’s Q&A with Graeme Aitkin of DHL Express that items being...
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